SEO (Search Engine Optimization) is the process of optimizing a website to rank higher on search engine results pages (SERPs). It involves using relevant keywords, creating quality content, and improving site structure to make it more accessible to search engines like Google. Effective SEO helps increase organic traffic, bringing more potential customers to your website. It also enhances user experience by improving site speed, mobile responsiveness, and navigation. Regular updates and monitoring ensure your site stays competitive in search rankings. In today’s digital landscape, SEO is crucial for boosting online visibility and business growth.