Digital marketing is the practice of promoting products or services through online platforms such as social media, search engines, email, and websites. It helps businesses reach a wider audience by targeting specific demographics based on interests, behavior, and location. Digital marketing strategies include content marketing, SEO, paid ads, and email campaigns, all designed to attract and engage potential customers. It also provides measurable results, allowing businesses to track the effectiveness of their marketing efforts. With more people spending time online, digital marketing has become essential for growing brand awareness and driving sales.